FOOKE GmbH
Three homepage concepts for a machine builder with over 100 years of history — gantry milling machines and friction stir welding for aerospace, rail, and automotive.
- Completed design sprint · concept phase
- Website redesign
- Design sprint
- Competitive analysis
Initial request
A web presence that makes the machine builder’s technical quality visible.
Discovered during the project
B2B buyers need clear product orientation and technical depth alongside brand impact.
FOOKE builds high-tech machines for the most demanding industries — the web presence did not reflect that level. B2B buyers from aerospace and defence expect technical authority from the first pixel.
Based on a competitive analysis, three directions emerged: "Cinema" (dark cinematic with a product finder), "Editorial" (light bento portfolio with an FSW monitoring mock), and "Industrial" (blueprint grid with a spec explorer). Switchable on a single page, including interaction details down to easter eggs.
A supplier to aerospace and defence treats engineering and customer data as crown jewels — for production we recommend correspondingly data-minimal, EU-based hosting (e.g. Hetzner, Germany); the current concept preview runs on Netlify.
- Three complete design directions incl. product finder and spec explorer
- Full content migration into typed content modules
- A solid decision basis for the next market presence
Not sure where to start?
Bring the goal, bottleneck, or open question. We will identify the sensible first step, the information still missing, and what you should not build yet.
Book an intro call